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Broadcom Negotiation Tactics

36-page playbook of buyer-side negotiation tactics that move Broadcom off list pricing.

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What's inside

  • Leverage construction across 7 negotiation types
  • Concession choreography that holds the price line
  • Sequencing — audit before renewal vs renewal before audit
  • The contract language that protects forward pricing

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Used by

4,200+ enterprise downloads to date.

"The 48-hour playbook is exactly what we wished we had when our audit letter arrived. Sharing across our procurement team."

— VP Sourcing, Fortune 500 manufacturer

"Most credible practitioner research we've seen on the post-acquisition Broadcom programme. Cited in our board paper."

— Chief Information Officer, European bank

"Read it cover to cover and immediately revised our response strategy. We negotiated $4.1M off the opening claim."

— Head of ITAM, healthcare provider

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